Marketing your property

There are a number of ways to find prospective buyers for your home. Your estate agent can advise you on the approach that is most suitable for your property.
Here are some of the most common places for marketing properties:
- Your estate agent's website.
- Your estate agent's windows.
- Online property portals such as Rightmove, Zoopla and OnTheMarket.
- Property brochures.
- 'For sale' signs so passers by can see your property is on the market.
- Direct mail to the local area.
- Social media.
- Digital advertising.
- Emails to registered buyers on your estate agent's database
Wherever the property is listed, high quality promotional material that includes professional photography, floorplans and well written descriptions is critical when appealing to prospective buyers.
Maps, and information about local amenities and transport networks are all frequently included in property marketing material. Energy Performance Certificates are also listed.
How to improve your property's appearance in photographs
A good estate agent will arrange professional photography of your property. Here are a few tips to help improve the presentation of your property:
All rooms
Give the property a good tidy up including dusting and vaccuming and make sure to take out the rubbish. Put away personal items such as children's toys as well as bins and remove any evidence of pets.
Bathroom
Close the toilet seat and wipe down the sink, bath and shower. Tidy away towels, toothpaste and toothbrushes, and bottles of shampoo and shower gel. The easiest thing is to do is just tuck any excess products into the bath out of view.
Bedrooms
Put away laundry, try to clear the top of wardrobes free of boxes/suitcases and tuck bits and pieces under the bed. A good shake and smooth down of the duvet will also go long way to making a bedroom look inviting.
Kitchen
Wipe down and clear the counter tops of kitchen gadgets. Pop tea towels and cleaning products out of view and make sure the washing up is dried and placed in the cupboard. If possible, tidy away things like cereal boxes and soft drink bottles.
Garden
Trim the lawn, prune shrubs and clear any paths. Uncover any garden furniture you may have, unfold your parasol and get the cushions out of hibernation.
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