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Marketing your property

There are a number of ways to find prospective buyers for your home, and your estate agent can advise you on the approach that is most suitable for your property.

Here are some of the most common places for marketing properties:

  • The estate agent’s website
  • The estate agent’s windows
  • Online property portals: Such as and Rightmove
  • Email alerts: Set up by buyers based on certain preferences on estate agents’ websites and property portals
  • Property brochures
  • Newspapers: Both local and national
  • 'For sale' signs: So passers by can see your property is for sale
  • Direct mail: Some estate agents send marketing materials to the local area or directly to registered buyers on their database

Wherever the property is listed, high quality promotional material that includes professional photography, floorplans and well written descriptions is critical when appealing to prospective buyers.

Maps, and information about local amenities and transport networks, are all frequently included in property marketing material. Energy Performance Certificates are also listed.

How to improve your property’s appearance in photographs

A good estate agent will arrange professional photography of the property.

Here are a few tips to help improve the presentation of your property:

  • All rooms: Dust, tidy and vacuum.
  • All rooms: Put away personal items such as children’s toys.
  • All rooms: Open the curtains and blinds, and switch on the lights.
  • All rooms: Remove any evidence of pets.
  • All rooms: Take out rubbish and remove rubbish bins from sight.
  • Bathroom: Close the toilet seat and wipe down the sink, bath and shower. Tidy away towels, toothpaste and toothbrushes, and bottles of shampoo and shower gel. The easiest thing is to do is just tuck any excess products into the bath out of view.
  • Bedroom: Put away laundry, try to clear the top of wardrobes free of boxes/suitcases and tuck bits and pieces under the bed. A good shake and smooth down of the duvet will also go long way to making a bedroom look inviting. 
  • Kitchen: Wipe down and clear the counter tops of kitchen gadgets. Pop tea towels and cleaning products out of view and make sure the washing up is dried and placed in the cupboard. If possible, tidy away cereal boxes and soft drink bottles - wine can stay in view though.
  • Garden: Trim the lawn, prune shrubs and clear any paths. Uncover any garden furniture you may have, unfold your parasol and get the cushions out of hibernation. 

More detailed advice on how to prepare your home for prospective buyers can be found in our guide to optimising your property for viewings.

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