Kinleigh Folkard & Hayward has today, 15 May, launched an online campaign on the company’s Completely London blog for its Primary Schools’ artwork competition. Primary schools are competing to win one of three £2,500 prizes for sports/playground equipment.
Paul Masters, Group Marketing and Operations Director of Kinleigh Folkard & Hayward, comments: “Social media is an important tool in marketing today. Through the launch of this online campaign on our blog, we hope to get local communities, parents and friends of the schools involved and supporting their school, while at the same time building our social media interaction and presence and increasing our brand awareness.”
The company will be running a two week Facebook advertising campaign alongside the competition.
45 creative entries from children across London are showcased in a gallery on the Completely London blog and also accessed from the London estate agent’s Completely London Facebook page. Users of the social networking site are invited to cast their vote by selecting their favourite image. Regionally, the three schools with the most votes will receive one of three £2,500 prizes and their artwork will then be judged by Nadia Williams, the UK’s leading triple jump champion, for the top prize of £7,500, giving the winning school a total donation of £10,000.
Voting opens from today, 15 May to 28 May 2012. The prize winners will be announced in June.
Notes to editors
Kinleigh Folkard & Hayward received entries from 45 primary schools located within closest proximity to its branches across London. Pupils from Year 4 or Year 5 (aged between 8-10 years old) were invited to create, by hand, an A4 drawing of a sporting activity.
Prizes: Firstly, a winning pupil from each school has been chosen by the local Kinleigh Folkard & Hayward branch and awarded with a £20 book voucher. These artworks can now be viewed either by visiting the Completely London Facebook page or directly through the Completely London blog. They are competing for one of three regional second round prizes of £2,500 to spend on sports/playground equipment. The three regions are North, West and Central London; South East London and South West London. Regionally, the three entries with the most votes will each receive £2,500 for the school. Thirdly, the three regional winners will go forward for the first prize of £7,500 which will give the winning school a total donation of £10,000.
Visit the Completely London Facebook page for the competition’s Terms and Conditions.