Located in West London, and centred around a public park of the same name, Holland Park, is widely regarded as one of London’s most exclusive areas.
The W11 postcode is one of London’s most sought after for property, featuring beautiful white stucco fronted villas winding up tree lined streets and homes in handsome period terraces that offer access to leafy garden squares. There are also many parks scattered throughout Holland Park and neighbouring Notting Hill.
The area attracts a wide range of both local and international residents, and its bustling high street with a range of independent shops and boutiques does not disappoint. Holland Park Avenue features a fantastic assortment of high street shops and cafe style restaurants while in Notting Hill, the Michelin starred Ledbury restaurant, run by Head Chef Brett Graham is incredibly popular.
While most year-end predictions in 2012 suggested that prices in prime neighbourhoods like Holland Park would plateau as a result of the stamp duty implications and uncertainty among international investors, prices in Holland Park have in fact increased by 9% since the start of the year. Buyer activity has been extremely impressive with demand exceeding supply and international buyers have been enjoying the benefit of a weaker Pound. As a result, we’re seeing a lot of interest from countries as far afield as Qatar, Thailand and Azerbaijan.
Among European buyers, there has been a noticeable shift from Knightsbridge and Chelsea to Holland Park and Notting Hill by French and Italian families who are attracted to the good schools afforded here. So registering with a view to be in the all–important school catchment, or at least within easy commutable distance to schools or nurseries is a must for many.
Holland Park has also recently opened a full time bilingual Italian and English nursery and primary school, La Scuola Italiana, located on Holland Park Avenue, which has drawn many Italians to the area. In addition, there is also a superb selection of English speaking schools for primary education with both St Francis Roman Catholic and Fox Primary rated as ‘Outstanding’ by Ofsted. For secondary education, there are again two Ofsted rated ‘Outstanding’ schools, Holland Park School and Cardinal Vaughan.
Our Lettings Manager, Michael Palmer, says, “The lettings market in Holland Park is currently dominated by affluent, young professionals being drawn to the area because of its location and proximity to Central London. Chiefly requested is anything located within a ten minute walk of the station, such as Holland Park, Holland Park Mews or Portland Road. Prices here can vary quite a bit but you’re usually looking to pay in the region of £450 to £650 per week for a one bedroom flat while two bedroom properties can range from between £500 and going up to £2,000 per week depending on the size and finish."
Going forward, we expect the Holland Park market to remain buoyant, especially as the international markets descend on London during July and August.