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Completely London

London property market blog

South West London

/ by Caroline Basma

Yummy mummy territory expands out into Earlsfield

Located in leafy South West London, Earlsfield which was previously considered the poor relation to Putney and Battersea, has really come into its own over the last few years. I’ve been based in the area at this branch for the last 17 years and it’s been remarkable to watch the area regenerate and improve and with these changes has come an entirely new demographic of resident. In the last two years alone, we’ve seen new boutiques, coffee shops and deli’s spring up all along Garratt Lane. As a result, property values have soared, with the Land Registry reporting a 17.5% annual increase in the borough of Wandsworth. Many factors have combined to make this a popular area including the following:

- SW18 has become the new yummy mummy area of choice, with a host of good local primary schools and nearby green spaces attracting many here over other parts of London.

- Buyers and tenants are moving here from surrounding areas previously regarded as more affluent, such as Battersea, Putney, Wimbledon and Wandsworth Town.

- The recently revamped station has undergone £8million worth of works, with more trains being added to service the increased population living in the area. You can be at London Waterloo in less than 20 minutes, a key factor attracting many young professionals.

- Housing stock here ranges from Victorian and Edwardian period conversions available in addition to more modern 60s and 70s properties and ex-local authority flats.

- Buy to let investors are attracted to the area for its good rental values achievable.

In the lettings market this year, we started with very low levels of stock across all property types, but with good levels of applicants looking to rent. In the last few weeks, stock levels have doubled and we have not only seen a good number of properties available but also a good selection available for all sizes from one bedroom flats for couples all the way up to five bedroom houses for families. Summer is therefore getting off to a great start and activity is currently very high.

In the sales market, Rebecca May, Sales Manager at our Earlsfield branch, notes: “New cafes and restaurants are popping up here all the time and as a result, we’re finding the area becoming far more trendy and sought after than ever before and this summer we saw activity among buyers heighten to levels previously unseen. Our buyers in the majority are coming from the more affluent parts of South West London as those areas become increasingly unaffordable. As a result of the new demographic living here, we’ve seen an equal increase in the number of high calibre flats and houses coming to market, offering buyers more choice than ever before.”

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Earlsfield Expert Caroline Basma
Caroline Basma Senior Lettings Manager at KFH Earlsfield at South West London

Having started her career in estate agency in 1995, Caroline boasts a wealth of experience in the lettings market. In 1997, she joined KFH to manage the Earlsfield branch has been based there since. Caroline lives locally too and when she's not in the office, you can often find her at the gym or walking her Highland Terrier, Dysney.

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