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/ by In house team

Which London Lifestyle Zone suits you?

For the last twelve months our quarterly London Lifestyle Zones research has analysed property market trends within areas of the Capital that offer particular lifestyle characteristics.

We decided to re-think the way we analyse London’s property market to reflect the way Londoners live, rather than points of the compass or local authority boundaries. The zones were developed using hundreds of thousands of data points across 15 socio-economic, property market and infrastructure data fields.

Where suits your lifestyle?

Luxury Living

A lifestyle zone characterised by large numbers of period properties, limited garden space and a mix of commercial, residential and cultural uses. Defined by its access to the world’s most luxurious retail brands and density of Michelin starred restaurants, capital and rental values are highest here and renting is more common than in other zones.

  • Average property price: £2.8m
  • Proportion of households with an income of over £100k: 38.3%
  • Proportion of population employed in professional and managerial occupations: 53.5%
  • Proportion of population who work over 40hrs a week: 41.4%
  • Proportion of residents living with dependent children: 26%
City Living

This lifestyle zone has the highest population density, but a public transport network to match with excellent accessibility to London’s key employment centres. The housing stock is predominantly pre-1920. It is on the doorstep of the ‘Luxury living’ zone (with its retail, leisure and cultural amenities) but the cost of owning or renting a home here is considerably lower.

  • Average property price: £1.6m
  • Proportion of households with an income of over £100k: 13.3%
  • Proportion of population employed in professional and managerial occupations: 44.7%
  • Proportion of population who work over 40hrs a week: 27.8%
  • Proportion of residents living with dependent children: 37%
Urban Villages

Housing stock in the urban village zone is predominantly pre-1920 but access to public transport is lower than the more central locations. However, population density remains high and commuting distances short – these are vibrant hubs in their own right. The big win is the increase in green space and local community feel.

  • Average property price: £729,000
  • Proportion of households with an income of over £100k: 4.5%
  • Proportion of population employed in professional and managerial occupations: 37.8%
  • Proportion of population who work over 40hrs a week: 17.1%
  • Proportion of residents living with dependent children: 44.2%

Read our most recent report 

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Inhouse experts
In house team London Property Market

As the marketing and communications team at Kinleigh Folkard & Hayward's head office, our aim is to keep you updated and informed where the London property market is concerned. In addition, we'll bring you tips on navigating current issues and trends in the market when buying, selling, letting and renting to ensure that whatever field you're interested in, you'll be completely informed.

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