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Freshwater Group

In 2017, KFH was instructed by the Freshwater Group as lettings agent for their portfolio of PRS stock across London.

The challenge?

Freshwater's local offices manage a portfolio of approximately 1,300 units. These offices historically used a range of small independent local agents to let their stock. A more centralised and uniform approach was needed in order to achieve consistency of service and cost across the group.

The solution?

KFH offers a service with the scale and expertise to centrally manage new lettings instructions and allocate them across a network of London-wide lettings branches each with a deep understanding of their local market and a proven track record of success.

We understand that efficient processes are vital to minimise void periods and limit volumes of vacant stock. These processes have been agreed and implemented with a clear service level agreement, reporting lines and measures for success.

The results?

We quickly aligned groups of KFH branches and allocated them to the appropriate areas of Freshwater's portfolio. Each group of branches has a central point of contact for Freshwater's area managers and follows an agreed process for appraisal, marketing and agreeing the let of each property.

Since commencing work with Freshwater we have been the most successful agent in terms of the number of units let, securing tenants for nearly three times as many properties as our nearest competitor.

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